Privacy Policy

1. Introduction

AdSorcery (“we,” “us,” or “our”) operates the AdSorcery platform, an AI-powered advertising optimization service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By accessing or using AdSorcery, you agree to this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, and company name when you sign up for our beta program or create an account.
• Business Information: Website/domain, monthly advertising spend, advertising platforms used, and business challenges you share during onboarding.
• Ad Account Data (via OAuth): When you connect your advertising accounts (Google Ads, Meta Ads, TikTok Ads), we access campaign data, performance metrics, and account configuration through secure OAuth connections. We never store your platform login credentials.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, actions taken within the platform, and time spent on the service.
• Device Information: Browser type, operating system, device type, and IP address.
• Cookies: We use cookies and similar tracking technologies as described in Section 6 below.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services.
• Analyze your advertising data to generate optimization recommendations and insights.
• Communicate with you about your account, updates, and beta program status.
• Improve and develop new features for our platform.
• Detect, prevent, and address technical issues or security threats.
• Comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: We use third-party services to help operate our platform, including cloud hosting, analytics, and email delivery. These providers only access your information as needed to perform their functions and are contractually obligated to protect it.
• Advertising Platform APIs: We interact with Google Ads API, Meta Marketing API, and TikTok Marketing API to read your campaign data and execute approved optimizations on your behalf.
• Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.

5. Third-Party Services

AdSorcery integrates with the following third-party services:

• Google Ads API— to access and manage your Google Ads campaigns.
• Meta Marketing API — to access and manage your Facebook and Instagram ad campaigns.
• Google Analytics — to understand how visitors use our website.
• Google Ads Tag— to measure the effectiveness of our own advertising.

Each of these services has its own privacy policy. We encourage you to review them.

6. Cookies and Tracking Technologies

We use the following cookies and tracking technologies:

• Essential Cookies: Required for the platform to function (session management, authentication).
• Analytics Cookies: Google Analytics cookies to understand usage patterns and improve our service.
• Advertising Cookies: Google Ads conversion tracking tag to measure our own ad campaign performance.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our service.

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit (TLS/SSL) and at rest, secure OAuth connections for ad platform integrations, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. If you request deletion of your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it by law.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information.
• Portability: Request a copy of your data in a structured, machine-readable format.
• Opt-Out: Opt out of marketing communications at any time.

To exercise any of these rights, please contact us at info@adsorcery.app.

10. GDPR Compliance (EEA Users)

If you are located in the European Economic Area (EEA), we process your personal data based on the following legal bases: consent (where you have given it), performance of a contract (to provide our services), and legitimate interests (to improve our platform and communicate with you). You have the right to lodge a complaint with your local data protection authority.

11. CCPA Compliance (California Residents)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your personal information, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at info@adsorcery.app.

12. Children's Privacy

AdSorcery is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the “Last Updated” date. Your continued use of AdSorcery after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

AdSorcery
Email: info@adsorcery.app